
Creating an e-shop
I want to make setting up an e-shop as smooth as possible for you – from design and product setup to setting up payments and deliveries. If you want an online store that reflects your brand, feels natural and makes shopping convenient for you, you’ve come to the right place. If you’re scared or confused, take the opportunity to book a free 20 minute call, I’ll be happy to explain and help.
The e-shopping service is for you if:
- You want to sell your products or courses online.
- You need a customised e-shop that meets your business needs and looks smart.
- You want to set up or upgrade your online sales channel.
- You’re looking for an e-shop that’s both visually appealing and user-friendly and optimised for sales.
- You need integrated solutions, such as payment, delivery or booking systems.
Overview of the e-shop creation service
Let’s start the process with a nice tune-up meeting. At the first meeting, we’ll get to know each other and have a chat, with the aim of getting to know you and your brand better. We will then create an e-commerce design that not only reflects the essence of your brand, but is also user-friendly, intuitive and optimised to increase sales. My goal is to ensure that your e-shop is not just beautiful, but also functional and effective, helping you achieve your business goals.
- ... Unique, user-friendly, stylish and mobile-friendly online shop design.
- ... a technically functional, fast and secure online shop.
- ... contact forms for price enquiries.
- ... unlimited number of products and categories
- ... automatic feedback email to the client
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... analytical tools set-up
- SEO optimisation
- Logo and branding creation
- Creating a training or training environment
- Booking system
- Content writing
- Special solutions for the online shop
- Other designs: product packaging, flyer, poster, social media, digital products.
- A marketing campaign with a marketing specialist to launch a new brand/product/service.
A distinctive product deserves a distinctive e-shop - every detail, feature and page should support your brand story and lead customers to a purchase in a smooth and natural way.

Check out my e-shops
Stand out with an e-shop that reflects the essence of your brand. See more of our work here.
e-shop design + development
Lasher’s online store offers professional eyelash extensions products and accessories. The e-shop has been designed with user-friendliness and an elegant, minimalist design in mind. I optimised the UX/UI based on user experience principles, created product filtering and categories to suit the needs of lash technicians, and integrated payment systems and delivery options to provide a seamless and convenient shopping experience. The result is a stylish and efficient online environment that reflects Lasher’s identity as a high-quality, professional brand.
logo + branding + e-commerce store design and development
For Kiilibetoon.ee, I created a branded website and e-shop with more than 350 products and tens of thousands of variations. The aim was to keep the design clear and minimalist. I developed the website to allow for easy enquiries and a convenient e-commerce shopping process.
e-shop design + development
LineaShop’s e-shop got a unique and user-friendly design that reflects the brand’s values and product range. As part of the project, I integrated the e-shop with email and tracking automation to support marketing and order tracking. In addition, I designed bespoke category and product page layouts to provide a seamless shopping experience for shoppers. The result is a visually appealing and functional online environment that will help LineaShop increase sales and strengthen its brand image.
visual identity + e-shop design & development
When we created the NAUT-E chocolates e-shop, we knew that its design had to reflect the sensual, playful and elegant impact of chocolate. NAUT-E is a more distinctive e-shop, without the classic shopping cart and category pages. As a special solution, I developed a checkout page where you can modify the quantity of the product and display the product’s variable price.
What's ahead for you when setting up an online shop?
In-depth strategy and visuals call
Together, we’ll find your company’s vision and values. To do this, we’ll have an in-depth and inspiring consultation and I’ll ask you a range of questions, letting you look a little deeper from the surface.
Preliminary work and competitor analysis
We do a lot of groundwork before starting the process. We’ll look at what your competitors are doing and where your differentiation could be. We’ll create an e-commerce structure.
Creating a web shop design
As a bespoke solution, I will create an in-depth e-commerce or website design that reflects you and your brand. The visuals are user-friendly and optimised to achieve your business goals.
Technical settings
While you’re enjoying the new look, I’m still making the last important technical adjustments to the website.
Adding products and content
I’ll add the first 10-15 products to your e-shop and create a video tutorial for you to follow on your own. Trust me, it’s easy!
Setting up and configuring automation
We create the automation you need to make your life easier. We’ll automate the tedious tasks you’ve been doing by hand.
put your site live celebrate!
The launch of a new e-shop is an important step. So don’t forget that celebration is an important part of the creative process! Let’s make your e-shop public and celebrate in a way that suits you.

Fill in the form and I’ll send you a personalized quote based on the information you enter.
Do you have any questions or suggestions? Send me an email and I’ll get back to you within 2 working days.
Sample price packages for e-commerce store
Setting up an e-shop is an investment in growing your business, but it doesn’t mean you have to make a big outlay all at once. To make the process easier and more affordable for you, I offer the option to pay for the creation of your e-shop in up to 6 instalments. You can get more details on payment options by sending a quote request.
Easy e-shop
Suitable for you if you are just getting started or when you are planning to enhance your online business by selling your products online.
- E-commerce store development
- Mobile friendly
- A hassle-free buying process
- Payment in e-shop (bank transfer + card payment)
- Automated emails to customers and e-store owners
- Delivery solutions (parcel machines + courier)
- Automatic PDF invoices
- Unique modern design
- Newsletter subscription form
- Contact form on a separate contact page or in the footer
- Google Analytics set-up
Suitable for you if you want your e-shop to be as profitable as possible for your business. A sophisticated shopping process and more complex connections and systems.
- Everything that's in a simple e-shop package +
- SEO optimisation
- We include a marketing specialist in our team
- Special solutions
- Connection to warehouse management and accounting software
- A well thought-out buying process
- Additional sales offers to the customer
- Automatic emails asking for testimonials
- Connecting to mail automation (Mailerlite, Mailchimp, ConvertKit)
- Business card design
Suitable for you if you want to offer online courses, trainings or memberships where users can access learning materials and/or videos. For example, if you are a trainer, coach or content creator.
- Online training or education environment
- User registration and login
- Paid packages for courses or memberships
- Payment options (Stripe card payments)
- Ability to upload video and files
- Newsletter subscription form
- A well-designed website to promote the service
- Automatic vending machines
Your online shop is not just a sales channel - it's where your brand lives and breathes. Let's make it attractive, user-friendly and effective!

From the first meeting we knew that Cathy’s design and style was exactly what we were looking for and we were not disappointed.
A big thank you to you, Cathy, for this wonderful website! We are sincerely grateful!”

FAQs for making an e-shop
Which platform do you use to create your e-shop?
I use WordPress + Woocommerce solution to create my e-shop. It’s a flexible platform, free of monthly fees, which is suitable for almost any project. Read more about the comparison of e-commerce platforms here.
What and how should you prepare before the consultation?
You don’t need to prepare anything for the first 20-minute speech. Once we move on from there we will do the next more in-depth consultation. For this talk, it’s a good idea to think about what you want from your new website and what the purpose of the website is. For example, the purpose could be to make an enquiry or book a call. You can also save links to websites that you like. If you have a logo or other visuals, it’s a good idea to look them up. During the consultation, we will discuss the structure, the visual direction and the content you want to include on your website.
How much input do you expect from me?
I’m looking for images, service descriptions and a description of you or your business to use on the website. In the case of an e-shop, I also expect product descriptions with name and price. The amount of input will depend on the amount of information you want to include on your website. I will help you to adjust the wording of the input if necessary and make it more web-friendly. You don’t need to worry about the front page and other smaller content, I will write it myself. If you feel that writing isn’t for you at all, I’ll also help you write all the content for an additional fee.
Can I have your input to respond to?
After the consultation, I will send you an input document with the information you need to set up your e-shop. Once you’ve sent me the input, we can get started with the e-shop.
What is my time commitment in the process of setting up an e-shop?
Your input is needed at the start of the project and when we review the final result. It is difficult to estimate the time involved as it depends on the size of your e-shop. On average, it takes 5-10 weeks to set up an e-shop, depending on the complexity of the project and the speed of cooperation.
I will add the first 10-15 products in my e-shop, then I will give you instructions on how to add products to your e-shop.
How long will it take to complete the e-shop?
The average website takes 5-10 weeks to complete. A simple e-shop usually takes 4-5 weeks. An e-shop with a more complex structure and additional functionalities may take longer. Usually no longer than 3 months.
How much does it cost to set up an online shop?
The price for making an e-shop starts from 2000€ when ordering from me. Classic e-shops fall within this price range. If you would like to add extra functionality to your e-shop, e.g. a booking system or if it is a large project with many categories, a setup fee will be added. In general, an e-shop should not cost more than €4000. See sample pricing packages click here. For a personalised quote, please send us a quote request.
Can you also help with content creation?
If you feel you’re still not a great writer, I’d be happy to help you write content. When requesting a quote, please let me know that you expect me to help you with the content as well. That way I can anticipate this in advance.
Can I manage and update the e-shop myself later?
Saad! We’ll create an e-shop on the Woocommerce platform, allowing you to add and edit content yourself. In the final talk after the project is finished, I’ll explain where and how you can edit your own website.
How much does it cost to manage an e-shop once it is up and running?
There are two options for managing your e-shop. If you want to do it yourself, there are no extra costs for you. If you feel that you don’t want to continue managing the site yourself, the website management service costs €70 per month. When managing your e-shop, I will visit your shop at the beginning of each week to back up, update and test functionality. This way you can be sure that your shop is up and running all the time.
Fill in the form and I’ll send you a personalized quote based on the information you enter.
Do you have any questions or suggestions? Send me an email and I’ll get back to you within 2 working days.

Your new e-shop maker
I’m Cathy, a brand and web designer. I’ve been creating online shops and websites on a daily basis for over 5 years.
I’ve helped dozens and dozens of entrepreneurs take their brand to the next level by creating e-stores that are user-friendly, aesthetically pleasing and technically functional. Working with me means you get an e-store that looks great and helps you grow your business for real. That is, of course, assuming that you are willing to put the time and effort into marketing when the e-store is finished. I’ll meet all the requirements to ensure that the customer can complete the purchase with as few steps and as smoothly as possible.
Together, we’ll create an e-shop that makes your life easier and your business more successful!