Branding and logo design
A logo is the face of your business and the first impression a customer sees. It’s not just a design – it’s a brand story, personality and values in a seemingly simple symbol. There’s meaning hidden in every logo I create – no symbol is just a symbol.
- You need a new, eye-catching logo to make your business more memorable.
- Your aim is to strengthen the brand with a complete visual identity.
- You are looking for a unique and professional design that reflects the character of your company.
- You want your brand’s visual style to be reflected in all marketing materials.
- You prefer a holistic approach that includes both logo creation and visual identity.
Branding is more than just a logo - branding is about creating a consistent visual identity for your business that differentiates you from your competitors and creates an emotional connection with your customers.
Logo design and branding
Let’s start the process with a nice tune-up meeting. At the first meeting, we’ll get to know each other and have a chat, with the aim of getting to know you and your brand better. I’ll send you a questionnaire of 20-30 questions, the answers to which will help us get started.
I start with a competitor analysis, background work and research, and then I start the logo creation process.
The branding service includes...
- ... unique logo design, in all the formats and colors you need.
- ... PDF brand book with carefully selected colour palette and font styles.
- ... a business card design and one free choice of print or digital design.
- ... a brand manual and a description of the logo creation process.
What is included in the branding service?
Marketing materials with harmonised visuals
We’ll create design materials tailored to your business objectives, which you can use universally to market your business.
CVI
and brand user guide
I’ll give you a clear guide on how to use the logo and other brand elements in the future. This way, no matter who you work with in the future, you can be sure that your brand will always be represented with consistent visuals.
Colour palette and
fonts styles
Once the branding process is complete, you never have to think about which colours, fonts or design elements to use. This saves you valuable time.
Your brand image and value proposition
We will develop your brand image, we will find out what emotion you want to create in your customers. We’ll create a comprehensive value proposition, the content of which you can use in post creation, emails and marketing.
Creating messages and brand voice
We work with you to develop a unique brand voice and key messages that resonate with your target audience. This will help ensure that all your communication channels tell a consistent and clear story, whatever the platform.
Social media and web graphics
We’ll create harmonised graphics based on your brand’s visual identity that you can use in your social media posts, ads and website. This gives you the tools to communicate with your customers in a consistent and professional way.
Well-done branding increases the perceived value of your business & you can confidently charge a higher price than your competitors.
Check out the brands I have created
logo design, branding + web design
Certh-Cristian Laul’s coaching brand focuses on discovering people’s inner potential and supporting self-development. The brand’s visual identity is created with minimalist elegance and professionalism. Branches reaching upwards reflect the growth and development of clients, while roots stand for a deep sense of self and constancy. The fruit on the tree symbolises the goals achieved through coaching. The project produced a logo, CVI, business cards, website and other marketing materials.
logo design & branding
The logo has been created by combining musical and natural elements to create a unique and recognisable visual. The three leaves symbolise three important areas: the song shop, the song studio and Kristiina Kanep’s personal brand. The leaves stand for growth and closeness to nature, highlighting the brand’s aim to evolve with its customers. The hand-drawn style shows an up close and personal approach to singing and music.
branding + web design
The minimalist and elegant style of the Somaruna logo reflects the calm and conscious nature of the brand, which is a reflection of its inspirational creator, Monat. The handwritten font symbolises freedom, authenticity and natural fluidity. The design brings out the balance and harmony that are essential in both personal and professional life.
branding + web design
The Indarra logo’s circular symbol is inspired by the alpha symbol, representing strength and leadership that resonates with the role of the coach. The horizontal line or “I” symbolises the goals and ambitions that clients strive for, both physically and mentally. The rhombic and sparkling element represents inner strength and the coach’s ability to awaken potential in clients. The geometric edges symbolise connection and community and the relationship between coach and client.
logo design & branding
The playful style of the Myrtle’s Idyll logo reflects the friendly tone of the brand and fits perfectly with the cheerful and inspiring nature of Karit. The handwritten font symbolises freedom, organicity and fluidity. The use of two different fonts emphasises diversity and, if you look carefully, you will notice two smiley faces. 🙂 The heart-inspired letter M indicates an emotional connection with the company.
Logo design + web design
The semicircle with the sun’s rays at the top of the logo symbolises new beginnings and growth, which are essential parts of the therapeutic process. The clean and clear font highlights professionalism, concreteness and credibility while offering warmth and support. The overall design of the logo is balanced, simple and hopeful, reflecting the values of the company.
logo design & branding
The elegant and luxurious design of the Mystic Moon logo reflects the mystical and feminine nature of the brand. The text combines the harmony of two different fonts, symbolising both softness and strength. The silhouetted version emphasises femininity, spirituality and connection with the moon. The second variant focuses mainly on the name, with a beautifully flowing and classical font creating a dreamy and mystical atmosphere. Mysterious to say the least, which is at the heart of the brand’s identity.
Logo design + visual identity + e-shop
The minimalistic and strong design of the Kiili Concrete logo reflects the brand’s reliability and timeless nature. The logo has been designed to be easily cast in concrete, while retaining its clear and recognisable shape. The stylish and modern font with geometric monogram expresses confidence and stability, in line with the company’s values.
Logo design
The Mylla Beauty logo is elegant and minimalist, reflecting the brand’s commitment to beauty and care. At the heart of the logo is a subtle font with flowing lines that symbolise grace and professionalism. The letter ‘M’ is designed in a unique style that adds personality and distinction to the logo. The overall minimalist style of the logo ensures a timeless and easily recognisable visual identity.
Branding is an investment that pays off indefinitely - once created, it works for you forever.
Fill in the form and I’ll give you a price range for your project.
Do you have any questions or suggestions? Send me an email and I’ll get back to you within 2 working days.
Branding and logo design process
Brand strategy developing
Together, we’ll find your company’s vision and values. To do this, we’ll have an in-depth and inspiring consultation and I’ll ask you a range of questions, letting you look a little deeper from the surface.
Creating a logo design
We create a unique logo that expresses the essence and values of your brand. This includes creating sketches, getting feedback and finalising the design.
Creating a visual identity
At this stage, I create a visual identity around the logo. We choose the colour palette, font styles and other graphic elements that will form the visual language of your brand and ensure consistency across all channels.
Brand Style Manager
I will produce a comprehensive user guide that will determine how the brand’s new visual elements should be used to ensure consistency across all media and materials.
We create marketing materials
I will create marketing materials, business cards, flyers and brochures to meet the new guidelines, to help raise awareness and reach your target audience. Plus, you’ll have a selection of materials ready for immediate use, which you can use progressively.
Fill in the form and I’ll give you a price range for your project.
Do you have any questions or suggestions? Send me an email and I’ll get back to you within 2 working days.
